Press Briefing: Green agricultural and food solutions are in demand in international markets


Press briefing at the International Press Centre (IPC) and on-line on Monday 4 October.

Quality, food safety and resource efficiency play a continuously important role when doing business abroad.

According to a new analysis by the public-private Danish partnership Food Nation, four out of five of the surveyed decision makers in the agriculture and food industry mean that a high level of food safety is and increasingly important trading parameters.

More than four of ten believe that the technological solutions that Danish companies can deliver can support a high level of food safety and increase efficiency.

The just published Insight Report examines brand awareness and Denmark's image as an agricultural and food country among decision-makers in three selected export markets: China, the USA and Germany.

Join the press briefing with Lise Walbom, CEO, Food Nation, and Martin Kristian Brauer, Chief Economist and Area Director, Danish Agriculture and Food Council, to hear more about the results of the analysis and the latest tendencies on the export markets.

Time and date
The briefing takes place from 10:00 – 11:00 CEST on Monday 4 October 2021.

Venue + on-line access
The briefing takes place at the International Press Centre (IPC), Skindergade 7, 1st Floor, 1159 Copenhagen. It is also possible to attend the briefing on-line via Zoom. A link will be provided by the IPC to the participants.

To register, please e-mail the IPC at [email protected] providing your name and details of your organisation or freelance work

Facts about the image analysis
The analysis is based on a quantitative analysis carried out by Epinion for Food Nation in January and February 2021. The analysis examines Denmark's image as an agricultural and food nation among international decision-makers. All respondents are in the food and agriculture sector, as either producers, buyers, sellers or in the processing of food products and solutions. The analysis is thus B2B oriented.

In this year's survey, a total of 628 decision-makers participated in three of Denmark's central export markets: the USA, Germany and China. The study covers topics such as food safety, innovative technological solutions, quality and resource optimisation.

Download the Insight Report 2021 right here:

For question please reach out to Maria Dyrby Nielsen, Head of Communication & Project Manager at [email protected] or +45 23 99 80 29.



Peter Krause
S:Head of Office, IPC