Press briefing - Food Nation's Insight Report 2022


The International Press Centre (IPC) in Denmark is delighted to host a press briefing with the public-private Danish partnership Food Nation. It takes place at the IPC in Copenhagen (with an option to participate on-line) on Wednesday 16 November 2022 at 10:00 CET.

To register for the event, please e-mail: [email protected]

Press Briefing: Health and sustainability are co-drivers of export growth

According to a new analysis by the public-private Danish partnership Food Nation, Denmark ranks sixth among the 24 countries that decision-makers mention as top-of-mind food and agriculture nations. Danish agricultural and food companies are highlighted as capable of delivering products and solutions that can contribute to development of health and sustainability across the value chain.

The just published Insight Report examines brand awareness and Denmark's image as an agricultural and food country among decision-makers in four selected export markets: United Kingdom, Vietnam, South Korea and Japan.

Join the press briefing with Lise Walbom, CEO, Food Nation, and Martin Kristian Brauer, Chief Economist and Area Director, Danish Agriculture and Food Council, to hear more about the results of the analysis and the latest tendencies on the export markets.

Time and date
The briefing takes place from 10:00 – 11:00 CET on Wednesday 16 November 2022.

Venue + on-line access
The briefing takes place at the International Press Centre (IPC), Skindergade 7, 1st Floor, 1159 Copenhagen. It is also possible to attend the briefing on-line via Zoom. A link will be provided by the IPC to the participants.

To register, please e-mail the IPC at [email protected] providing your name and details of your organisation or freelance work

Facts about the image analysis
The analysis is based on a quantitative analysis carried out by Epinion for Food Nation in March 2022. The analysis examines Denmark's image as an agricultural and food nation among international decision-makers. All respondents are in the food and agriculture sector, as either producers, buyers, sellers or in the processing of food products and solutions. The analysis is thus B2B oriented.

In this year’s survey, a total of 803 decision-makers participated in four of Denmark’s central export markets: United Kingdom, Vietnam, South Korea and Japan. This year’s theme revolves around the Danish agricultural and food industry’s strongholds within sustainability and health.

Download the Insight Report 2022 right here:

For question please reach out to Maria Dyrby Nielsen, Head of Communication & Project Manager at [email protected] or +45 23 99 80 29.


Peter Krause
S:Head of Office, IPC